Chevy Bolt Hits Reset

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Photo: Chevy

Chevy says the Balls are good right now, Hummer EV buyers seem intolerable and VinFast. All that and more in The morning shift before April 7, 2022.

1st gear: Bolt

The Chevy Bolt, as you will remember, was the subject of a huge recall last year due to a possible fire related to its batteries. This was very uncomfortable for GM, which then and now is trying to convince everyone that electricity is the future.

Well, Chevy now says that it has fixed the problems with Bolt batteries. Chevy thinks you should buy the Bolt right now and is launching some ads aimed at mothers to promote the car.

From Car news:

The ads are designed to “spread the broader message of the Chevrolet EV,” Steve Majoros, Chevrolet’s marketing director, told reporters on Wednesday.

They will debut on the opening day of the Major League Baseball season. One ad, titled “Mom,” shows the driver talking to his mother on the phone for almost an hour with enough battery life left in his Bolt. The other, called “Life Changes,” shows Bolt the technician who explains the easy ownership of electric cars to expectant mothers.

These two locations will “ease EV ownership,” Majoros said.

Chevy restarted Bolt’s production and began shipping the vehicles this week after resolving the recall, which was related to a defect in batteries from LG Energy Solution. About 800 units of dealers are being sold this month, Majoros said.

The new ads will not cover the recall, Majoros said.

“We are not underestimating or underestimating the situation. We will always be humble. We are going to be sensitive, “he said. “But we are not going to overdo it. We have worked a lot with … our owners. “

While Bolt has been a disaster for Chevy, I’m surprised at how little the situation has stopped the momentum of electric cars, as all carmakers and most governments still seem to be in full swing. GM also seems convinced that this is an isolated case. Nevertheless, we are now in a place where we can all pretend it never happened.

2nd gear: Hummer EV

The GMC Hummer EV comes in two versions, a pickup truck that some customers already own and a SUV version coming next year. The Edition 1 pickup truck, for which bookings are full, starts at $ 110,295, though according to Car newsbuyers are charging it with extras on top of that, which may not come as a surprise since you are spending $ 110,295 on something that is $ 5,000 or so between friends.

“Every Hummer is loaded. “Everyone,” said Howard Drake, Buick-GMC Sherman Oaks’ agent in Southern California.

Almost all of Drake’s 17 Hummer Edition 1 customers have spent $ 4,000 on an exterior lighting package and hard-to-pull bedding. It’s on top of the $ 112,595 price, with shipping.

Many customers have also purchased the rechargeable system and set to store Hummer roof tiles in the eTrunk front.

Drake’s dealership is close to the stars of Hollywood and Beverly Hills, California. Most of his first Hummer buyers are household names, including the infamous chef and restaurateur Wolfgang Puck.

More than 66,000 lesser-known consumers have booked space in a row for the pickup truck or Hummer EV SUV, which goes on sale in 2023. GMC says there is enough demand to support production until 2024.

From December to March, General Motors delivered 100 Hummer pickup trucks and the vehicle is “much richer than we thought,” Duncan Aldred, vice president of Buick and GMC worldwide, told Automotive News in a media drive in Scottsdale, Ariz last month. “This has proven to be great for everyone.”

I also like this little historical context:

The accessory craze is reminiscent of how buyers of the former Hummer brand, who swallowed gasoline, jumped at the chance to customize their trucks, said Will Churchill, co-owner of Frank Kent Motor Co. in Arlington, Texas.

“We were a Hummer dealer when the Hummer originally existed, and it was an accessory monster,” he said.

Those of us who are old enough to remember the original Hummer remember that its buyers were aliens, basically, because who would want a giant gas tank in times of rising gas prices. Buyers of the new Hummer seem to be similar in that they are not really alien, just stupid rich.

Third gear: The Biden government had a new Confab with carmakers

This time it included Elon Musk, the CEO of Tesla, who was previously seen feels very out of place that the Biden board did not consider him or his company among the cool kids. Those days seem to be over after Musk met with White House officials on Wednesday.

From Reuters:

The Biden administration said senior officials met on Wednesday with key car leaders including Tesla (TSLA.O) CEO Elon Musk and General Motors (GM.N) CEO Mary Barra to discuss electric cars and charging.

The board said in a statement “there was a broad consensus that charging stations and vehicles need to be compatible and provide a seamless user experience, no matter what car you drive or where you charge your electric car.

Well, that sounds like everyone’s been there.

Ford Motor CEO Jim Farley, CEO of Chrysler Stellantis, Carlos Tavares, CEO of Lucid, Peter Rawlinson and Nissan Americas CEO Jeremie Papin were among other car leaders who attended Wednesday’s meeting, which discussed US funding to “create a national network with 500,000 chargers. . ”

Also present were Pete Buttigieg, Minister of Transport, Jennifer Granholm, Minister of Energy, Gina McCarthy, Climate Consultant, and Mitch Landrieu, Infrastructure Director.

The executives of Hyundai Motor America, Subaru of America, Mazda North America, Toyota Motor North America Mercedes-Benz USA and Kia Motors America also participated.

I guess what was said was something like “Do we need more amirite chargers?” And a lot of grumblers agree.

Fourth gear: Tesla has something called “Cyber ​​Rodeo” in Texas today

It sounds like heaven or hell, depending on your convictions.

From Wall Street Journal:

Tesla Inc. will open the doors to its new car assembly plant in Austin on Thursday, less than a month after a similar plant was inaugurated in Germany.

The event, called “Cyber ​​Rodeo”, is a homecoming for Tesla, which moved its headquarters to the Austin area last year from Palo Alto, California. The event is scheduled to begin at 4 pm local time, said CEO Elon Musk. he plans to speak at 9 p.m.

There will also be streamed live from the eventif you’re in it.

5th gear: VinFast is becoming public

VinFast is a Vietnamese electric car maker that has been making a lot of noise lately, announcing last month that it would build a plant in North Carolina. It said on Thursday that it was applying for a preliminary tender in the United States, apparently the latest to try to take advantage of the intensity of the market for electric cars, originally powered by Tesla.

From Reuters:

A source familiar with the matter said that VinFast would probably seek to raise about $ 2 billion from the auction.

“VinFast is continuing with its plans, but the timing of the IPO is very open,” said the source, who spoke anonymously. “There needs to be a window to get the tender completed and it could easily take several months.

Vinfast, one of the largest conglomerates Vingroup JSC (VIC.HM) Vietnam, said it had not determined the IPO size and spread.

“There are opportunities to explore. We are still considering many options, “Le Thi Thu Thuy CEO told reporters on the sidelines of an event to showcase the company’s new VF8 battery-powered SUV.

She said the tender was planned for the second half of this year as a single option to fund a planned plant in North Carolina and the expansion of the United States.

Someone from VinFast has sent me an email twice now about meeting at the New York Motor Show next week and you know, I could just do it.

Back: Walt Hansgen

Hansgen died that day in 1966, five days after the crash of a training camp at Le Mans. He also drove in Formula 1 and finished twice in the Indianapolis 500. From UPI:

An image for an article titled Chevy is trying to achieve a reset with the ball

Screenshot: New York Times

Neutral: How are you?

It’s finally here, really spring in New York, which means that the temperature is in the fifties and therefore rain is forecast most of the day.

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